My Medical Gateway has been featured in Campaign, one of the UK’s leading advertising and marketing publications, following the launch of MMG’s first major brand campaign, “Get Back to Your Wicked Self”.
Campaign has profiled My Medical Gateway’s new advertising campaign created by independent creative agency isobel, highlighting the distinctive films being used to introduce MMG and its healthcare marketplace to UK consumers.
Under the headline “My Medical Gateway campaign gets people back to their ‘wicked’ selves”, Campaign explains how the new work brings to life a simple idea: helping people whose lives have been restricted by painful medical conditions get back to doing the things they love.
The campaign comprises three 10-second and three 20-second films, directed by Olivier Richomme through Chief, which demonstrate how MMG connects patients with private European hospitals offering affordable surgery within six weeks.
The films feature characters returning to activities ranging from cycling and golf to gardening and physically demanding work after receiving treatment.
One depicts John, whose painful knee has been preventing him from enjoying cycling. After MMG helps him access surgery in Europe, he is once again able to enjoy the sport — accompanied by increasingly mischievous laughter before the campaign delivers its central message: “Get back to your wicked self.”
Another features Sarah returning to golf after treatment for a painful hip, while other executions focus on people whose health problems have prevented them from enjoying their everyday lives and work.
The campaign forms part of a wider brand platform developed with isobel, encompassing MMG’s brand positioning, visual identity, logo, website and integrated communications across social media, YouTube and addressable television.
Commenting in Campaign, Patrick Robertson, Founder and Executive Chairman of My Medical Gateway, said:
“In just under a year we have brought a new business to market, challenging the status quo and becoming a force for positive change.
“We are lucky to have found a like-minded partner in isobel whose contribution has been intelligent, creative and relentless.”
Paul Houlding, Founder and Chief Executive of isobel, described MMG as “pioneers, disrupting the category and making a real difference to consumers’ lives”, adding that isobel’s ambition was to be similarly disruptive in its thinking and creative work.
The “Get Back to Your Wicked Self” campaign will run throughout the autumn as MMG continues to build awareness among UK patients looking for faster and more affordable alternatives to lengthy NHS waiting lists and the high cost of UK private treatment.
The Campaign coverage provides further recognition of MMG’s ambition to establish a distinctive new consumer healthcare brand while challenging traditional perceptions of travelling to Europe for private medical treatment.
About My Medical Gateway
My Medical Gateway (MMG) is a healthcare marketplace connecting UK patients with fully accredited private hospitals across Europe. The platform enables patients to compare providers and fixed-price Treatment Packages and access consultant-led care with guaranteed treatment within six weeks.
MMG provides a structured treatment pathway under English law designed to make accessing private healthcare abroad simpler, safer and more transparent, from treatment selection and diagnostics through to booking, treatment and post-operative follow-up.
Learn more about MMG: www.mymedicalgateway.com
About MMG: https://www.mymedicalgateway.com/about
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